My Last Sony: The Rise And Fall Of The House Of Sonny Boy

In light of the recent layoffs by Sony to the tune of 10,000 employees, I think it's important to see where Sony currently resides in the tech ecosystem and why the company, once the darling of the CE and PC set, went so far off track. As background, I recommend you read Joel Johnson's excellent series on Sony. He wrote it two years ago on Gizmodo and it is one of the most thorough and enjoyable examinations of what was then a sputtering juggernaut. One of the funniest pieces is this man-on-the-street video that asks people what they think of Sony. The kindest praise? One lad called the company "Decent" and another said he owned a Sony TV. The last guy in the video takes a moment to compose his thoughts and says "Sony: fast, cheap, and Japanese."

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